One team. Three time zones.

Umar Ibn Tahir is a digital marketing and social media specialist who has spent the past six years leading paid and organic programs for US consumer brands. His expertise sits at the intersection of content strategy, paid social, and community management — the disciplines that determine whether an audience stays with a brand or moves on.

He has led accounts and communities for agencies and consumer brands including Teez Agency and Cooking Panda, delivered Meta campaigns performing well above category benchmarks, and grown communities beyond 100,000 followers across LinkedIn, Instagram, Facebook, and X. His client roster spans food and beverage brands such as Del Monte, Torani, Takara Sake, Nongshim, Trident Seafoods, and Louis Kemp, alongside documented results in education and automotive.

He holds a BSc (Hons) in Environmental Science from the University of Agriculture, Faisalabad — a scientific foundation that shapes how he balances rigorous measurement with creative judgement. Earlier leadership roles with Rotaract and Rotary International sharpened the community-building discipline that still informs how Northfen approaches audience growth.

Every Northfen engagement begins with him: the discovery call, the written scope, and the first 30-day plan. He remains involved on the account long after launch.