Insights

Operator notes, not thought leadership.

Short, specific pieces on the decisions growing CPG and ecommerce brands actually have to make — written by the people running the work, not a content team.

Amazon & Ecommerce5 min read

How to evaluate an Amazon PPC restructure before you approve one

A practical checklist for judging an Amazon PPC restructure proposal — what to ask, what evidence to demand, and which promises should make you slow down.

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Marketing Operations5 min read

Freelancer stack vs. one coordinated team: the real cost difference

The invoice is only part of the cost. A breakdown of coordination time, context loss, rework and continuity risk when you run marketing through four separate freelancers.

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Content & Social6 min read

What a 90-day content system actually looks like for a CPG brand

A week-by-week view of building a content system for a CPG brand — foundations, production cadence, distribution, and the review loop that makes month three cheaper than month one.

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