Premium Japanese Sake Brand.
US market entry with a small distribution footprint.
Challenge
US market entry with a small distribution footprint.
Approach
Amazon storefront, tastemaker seeding, editorial content system.
Headline result
5M+
video views
878,001 impressions
Strategy
What we actually did.
Every engagement is different — this is the shape of the work on this brief.
- 01
Built the US-facing brand system: story, product education, and pairing content aimed at curious drinkers, not sommeliers.
- 02
Launched an Amazon storefront with dedicated A+ content and paired it with a tastemaker seeding program.
- 03
Ran an editorial-style content calendar with recipe pairings, brewery footage, and short-form video optimized for discovery.
- 04
Reported monthly on impressions, saves, and retail sell-through so the brand could brief retailers with real data.