Specialty Snack Category Leader.
Underperforming vs. competitor with 3× ad spend.
Challenge
Underperforming vs. competitor with 3× ad spend.
Approach
Full listing rebuild, A+ content, PPC restructure.
Headline result
+167.4%
CVR lift
849% first-90-day ROAS
Strategy
What we actually did.
Every engagement is different — this is the shape of the work on this brief.
- 01
Rebuilt the hero listing top to bottom — titles, bullets, imagery, and A+ modules — around one clear buying decision.
- 02
Restructured PPC into branded, category, and competitor conquest campaigns with separate bidding logic.
- 03
Layered in Sponsored Brand video and Sponsored Display retargeting to defend organic rank once it moved.
- 04
Held weekly rank + CVR + ACOS reviews so budget followed what was working, not what launched loudest.