Specialty Beverage Syrup Brand.
Stalled DTC growth after a strong launch year.
Challenge
Stalled DTC growth after a strong launch year.
Approach
Rebuilt paid social, refreshed email flows, launched a UGC engine.
Headline result
519%
ROAS Q3
24.5M organic reach
Strategy
What we actually did.
Every engagement is different — this is the shape of the work on this brief.
- 01
Audited the entire funnel — paid social, email, on-site — and mapped where attention was leaking.
- 02
Rebuilt paid social around three creative pillars: recipe utility, founder POV, and community-sourced UGC.
- 03
Rewired email into welcome, browse, cart, and post-purchase flows with brand voice consistent from ad to inbox.
- 04
Stood up a monthly UGC engine — briefs, creator sourcing, and rights management — so the content stream never dried up.