Kitchen Essentials DTC.
Retention flatlining after paid acquisition scale-up.
Challenge
Retention flatlining after paid acquisition scale-up.
Approach
Email/SMS system rebuild, post-purchase content.
Headline result
+10%
AOV
+51.7% repeat rate
Strategy
What we actually did.
Every engagement is different — this is the shape of the work on this brief.
- 01
Segmented the list by product mix and lifecycle stage, then rebuilt every flow against those segments.
- 02
Launched a post-purchase content series — care, recipes, upgrade paths — that gave the brand a reason to email between promos.
- 03
Added SMS as a retention channel, not a promo channel, with cadence tied to product replenishment windows.
- 04
Set an AOV target and let bundles and thresholds do the work instead of raising ad spend.