Better-for-You Snack Brand.
Community growing but not converting.
Challenge
Community growing but not converting.
Approach
Community response framework, weekly content pods.
Headline result
150%
engagement rate
1,000 net new followers/wk
Strategy
What we actually did.
Every engagement is different — this is the shape of the work on this brief.
- 01
Wrote a community response framework so the brand voice held across three moderators and two time zones.
- 02
Moved content into weekly pods — hero video, utility posts, UGC — briefed and shot together for consistency.
- 03
Built a light-touch creator program tuned to conversion, not raw reach, with tracked links for each drop.
- 04
Reported weekly on saves, shares, and DM-to-order signals — the metrics that actually predict revenue for this category.