Small-Batch Coffee Roaster.
Wholesale-heavy business needed DTC lift.
Challenge
Wholesale-heavy business needed DTC lift.
Approach
Subscription funnel, editorial storytelling, paid retargeting.
Headline result
19
months LTV
200+ new subscribers
Strategy
What we actually did.
Every engagement is different — this is the shape of the work on this brief.
- 01
Positioned subscription as the flagship product — everything on the site pointed toward it.
- 02
Built an editorial content shelf around origin stories, brew guides, and roaster POV to earn organic reach.
- 03
Ran paid retargeting off the editorial content instead of cold offer ads, which kept CAC honest.
- 04
Reported on subscription retention curves alongside revenue so decisions weren't made off a single month.